Florma was founded in the year 1938 by Abraham (Yunchi) Florenthal. In the beginning, the company dealt with trading of chemicals and colours for various industries. At the end of world war II Florma has began extensive trading in Israeli industry and increased its activity.
Flormas’ importing back then was mainly from Europe, yet the relations with the top world-wide firms had created the breeding ground for all the relations Florma has nowadays.
In the picture you can see Abraham (Yunchi) Florenthal and his son Ely Florenthal in the old offices in the year 1974