
Colorants & additives
Powders, concentrates, pastes, colour blends and special effects, developed and matched to each customer's specification.
SMART COLOUR TECHNOLOGIES
Florma supplies colorants, additives, colour-matching and equipment to the plastics, paint, construction, food, cosmetics and pharmaceutical industries. Since 1938.

Florma develops and supplies colorants, additives, tinting systems and production equipment to industry, specialising in precise colour-matching and a complete colour solution for every customer. What began as a small shop opened by Yontchi in south Tel Aviv in 1938 is run today by the family's third generation — Efrat and Daniel Florenthal — with the same commitment to quality, excellence and service.

Powders, concentrates, pastes, colour blends and special effects, developed and matched to each customer's specification.

Our development department runs modern equipment with an experienced team, working alongside the customer through to a complete solution.

Exclusive representation of leading dosing, conveying and mixing companies — a complete answer for production efficiency and end-product quality.
Product lines developed in-house for the plastics industry.
Florma PreMixPigment blend based on the customer's chosen raw material
Florma MixDry pigment blend for industrial colour matching
FlorPastePaste for tinting water-based systems
FlorPolestPaste for tinting polyester systems
FlorPoxPaste for tinting epoxy systems
FlorPolPaste for tinting polyurethane systems
Fliquid®Liquid colour for plasticsThe latest editions, free to download.
Florma is the Israeli representative for leading manufacturers worldwide.












































Our team works with you from specification through to production.