SMART COLOUR TECHNOLOGIES

Smart colour solutions for industry

Florma supplies colorants, additives, colour-matching and equipment to the plastics, paint, construction, food, cosmetics and pharmaceutical industries. Since 1938.

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Beit Florma, Kfar Saba
1938Founded
3Generations of family leadership
6Industries served

A family legacy

Florma develops and supplies colorants, additives, tinting systems and production equipment to industry, specialising in precise colour-matching and a complete colour solution for every customer. What began as a small shop opened by Yontchi in south Tel Aviv in 1938 is run today by the family's third generation — Efrat and Daniel Florenthal — with the same commitment to quality, excellence and service.

What we do

Colour dispersing in water

Colorants & additives

Powders, concentrates, pastes, colour blends and special effects, developed and matched to each customer's specification.

Florma's colour-matching laboratory

Colour development lab

Our development department runs modern equipment with an experienced team, working alongside the customer through to a complete solution.

Production equipment

Technological solutions

Exclusive representation of leading dosing, conveying and mixing companies — a complete answer for production efficiency and end-product quality.

Industries we serve

  • Plastics industry
  • Paint, coatings & printing
  • Chemical industry
  • Construction industry
  • Food, cosmetics & pharma
  • Other industries

Florma brands

Product lines developed in-house for the plastics industry.

  • Florma PreMixFlorma PreMixPigment blend based on the customer's chosen raw material
  • Florma MixFlorma MixDry pigment blend for industrial colour matching
  • FlorPasteFlorPastePaste for tinting water-based systems
  • FlorPolestFlorPolestPaste for tinting polyester systems
  • FlorPoxFlorPoxPaste for tinting epoxy systems
  • FlorPolFlorPolPaste for tinting polyurethane systems
  • Fliquid®Fliquid®Liquid colour for plastics

Our partners

Florma is the Israeli representative for leading manufacturers worldwide.

  • Lanxess
  • Vibrantz Performance
  • Holland Colours
  • Plastika Kritis
  • AZO
  • Mixaco
  • Movacolor
  • Chromatech
  • Day-Glo
  • Fredcolor
  • Kronos
  • Kuncai
  • Luminochem
  • Orion
  • Radiant
  • Hero
  • Lawer
  • Paradox
  • Chitec
  • Evonik Coating Additives (Tego)
  • Evonik Smart Effects (Silica)
  • amixon
  • Gemini
  • Labotek
  • Maguire Products
  • Novatec
  • Oliver Batlle
  • Promix Solutions
  • Scholz
  • Visco Jet
  • Cemas Elettra
  • Dr. Boy
  • ICMA San Giorgio
  • Kiefel
  • Mo-Di-Tec
  • Rapid
  • Regloplas
  • 3nh
  • Aboni
  • Biuged
  • GBPI
  • Göttfert
  • Labtech Engineering
  • Connell

Need a colour solution?

Our team works with you from specification through to production.

09-7442921Get in touch